Triple M Sunraysia 97.9

Triple M Sunraysia 97.9 broadcasts on 97.9 MHz FM from Mildura, Victoria, serving the Sunraysia agricultural region across northwestern Victoria and southwestern New South Wales. Owned by Southern Cross Austereo and launched on November 20, 1997, the station runs a rock and classic hits format. Programming focuses on local citrus and grape industries, Murray River updates, and regional events.

Matt Jonsen hosts Matman for Breakfast. The station broadcasts public safety campaigns like mental health initiatives alongside grassroots fundraising.

Xtra Insights data shows Triple M holds a 30.2% audience share for listeners aged 10+, leading Southern Cross Austereo's regional reach. It pulls over 76% market reach in the 25 to 54 demographic, driven by localized talk and classic hits that connect directly with the irrigation district.

Hit99.5 Sunraysia targets younger listeners with Top 40 pop. River 1467 features syndicated talkback.

I have listened to Matman for Breakfast on drives through Mildura for years. Matt covers local footy and council issues without sounding scripted. That genuine local connection is why people keep the dial here. Sure, the commercial breaks get repetitive by midday and the playlist loops standard rock tracks, but it remains a practical daily listen for the irrigation area.